Senior Paid Search Consultant

Google Ads & Lead Generation for Home Services, Real Estate Investors & Local Businesses

I help businesses generate more qualified leads and customers through better Google Ads strategy, hands-on account management, and conversion tracking.

With 15+ years of performance marketing experience and $25M+ in annual advertising spend managed, I specialize in lead generation across home services, real estate investment, and other growth-focused businesses where lead quality, acquisition costs, and profitability matter.

How I Can Help

Google Ads Management & Optimization

Hands-on management focused on generating more qualified leads, reducing wasted spend, improving acquisition costs, and scaling what works.

Google Ads Audits & Growth Strategies

Independent account reviews to identify wasted spend, structural issues, optimization opportunities, and paths to improved performance.

Lead Generation Strategy

Paid search strategy built around qualified leads and customers, not just form fills and platform-reported conversions.

Conversion Tracking, Attribution & Lead Quality

Connecting advertising performance to qualified leads, customers, and revenue through better measurement and CRM attribution.

Fractional Paid Search Leadership

Senior-level paid search strategy, budgeting, forecasting, account oversight, agency management, and hands-on execution without adding a full-time director.

Who I Work With

  • Home Services: HVAC, plumbing, electrical, roofing, restoration, remodeling, garage doors, landscaping and other local service businesses.

  • Real Estate Investment: Seller lead generation and high-intent acquisition campaigns for real estate investors.

  • Franchise & Multi-Location Businesses: Localized acquisition strategies across multiple markets, locations and service areas.

  • E-commerce and DTC brands.

My Approach

More Leads Isn't the Goal. More Customers & Revenue Are.

I don't optimize Google Ads around platform metrics in isolation. A lower CPL isn't meaningful if lead quality declines, and more conversions don't matter if those conversions aren't turning into booked opportunities, customers, and revenue.

Successful paid search starts with understanding the business behind the campaigns. That means your goals, economics, customer journey, lead quality, sales process, CRM data, and measurement. This allows me to identify where paid search is actually creating value and where it's falling short.

With 15+ years in paid search and 10 years as an agency SEM Director, I bring senior-level strategy without giving up hands-on execution.

The objective is straightforward: eliminate wasted spend, generate better leads, lower acquisition costs, and scale what works.