I specialize in paid search and lead generation, with a focus on Google Ads.

My services include:

• Google Ads management and optimization
• Google Ads audits and account restructuring
• Lead generation strategy
• Conversion tracking, attribution, and lead quality measurement
• Fractional paid search leadership
• Microsoft Ads and Local Services Ads

Engagements can range from a one-time account audit or consulting project to ongoing hands-on management and senior paid search leadership.

I work primarily with businesses that use paid search to generate leads and acquire customers.

I have particular experience with home services, real estate investors, local and multi-location businesses, and other high-intent service industries.

I've also managed paid search programs across retail, restaurants, automotive services, healthcare, and other industries throughout my career.

Yes. Home services and local lead generation are particular areas of expertise.

I've worked with businesses across HVAC, plumbing, electrical, roofing, remodeling, restoration, garage doors, landscaping, and other service categories.

These accounts require more than generating inexpensive form submissions. I focus on search intent, geographic targeting, lead quality, call and form tracking, and ultimately which campaigns are producing qualified opportunities and customers.

Yes. I work with real estate investment companies using Google Ads to generate motivated seller leads, including homeowners actively looking to sell their property for cash or explore alternatives to a traditional real estate sale.

My approach focuses heavily on search intent, geographic targeting, search term quality, conversion tracking, and connecting campaigns to qualified seller leads rather than simply optimizing for form submissions or calls.

I can help with existing Google Ads accounts that need better performance, new campaign builds, account restructuring, conversion tracking, landing page strategy, and ongoing campaign management.

Yes. I offer independent Google Ads audits for businesses that want an experienced second opinion on their account.

I review areas such as campaign and account structure, keywords and search terms, bidding, budgets, targeting, ads, conversion tracking, landing pages, lead quality, and overall account efficiency.

The goal is to identify what's working, where budget is being wasted, what's limiting performance, and the highest-priority opportunities for improvement.

I offer flexible engagement models based on your needs, including one-time audits, strategic consulting, monthly campaign management, and fractional performance marketing leadership. Every proposal is customized to the scope of work, with clear deliverables and transparent pricing.

Engagement Options

• One-time Google Ads audits

• Project-based consulting

• Monthly retainers

• Fractional performance marketing leadership

Getting started is simple. Reach out through my contact form or schedule a call—I’ll walk you through the next steps and answer any questions along the way.

Contact me today