Fractional Paid Search Leadership
Senior-level paid search strategy, account oversight, budget planning, forecasting, performance management, and hands-on execution.

Google Ads Management & Optimization
Hands-on management and optimization across Google Search, Performance Max, Display, YouTube, and Local Services Ads.

Google Ads Audits & Account Rescue
Independent account reviews designed to uncover wasted spend, structural issues, tracking problems, and opportunities to improve performance.

Conversion Tracking, Attribution & Lead Quality
Improving how advertising performance connects to qualified leads, customers, CRM data, and revenue.

Customer Acquisition & Growth Strategy
Helping businesses scale paid acquisition while balancing volume, efficiency, lead quality, and profitability.

A Fractional Paid Search Director provides senior-level paid search leadership without requiring a full-time hire. I can work alongside an internal marketing team, business leadership, or agency to oversee strategy, budgets, forecasting, measurement, account performance, and growth while remaining hands-on where needed.

It's particularly useful for businesses that have significant paid media investment but don't need or aren't ready to hire a full-time Paid Search Director.

I have extensive paid search and lead generation experience across home services, real estate investment, D2C/e-commerce, franchise and multi-location businesses, and other growth-focused industries.

My home services experience includes HVAC, plumbing, electrical, roofing, restoration, remodeling, and other local service businesses. I also have significant experience managing lead generation programs for real estate investment companies.

Yes. Home services is one of my primary areas of paid search experience. I've worked with businesses across HVAC, plumbing, electrical, roofing, restoration, remodeling, and other local service categories.

My approach goes beyond generating form fills and phone calls. I focus on lead quality, booked opportunities, customer acquisition costs, geographic efficiency, conversion tracking, CRM attribution, and ultimately the revenue generated from paid search.

Yes. I have extensive experience managing paid search and lead generation programs for real estate investment companies, including campaigns focused on generating motivated seller leads.

These programs require careful management of search intent, geographic targeting, lead quality, acquisition costs, and conversion measurement because not every lead has the same potential value.

I combine director-level paid search experience with hands-on account execution. I've spent more than 15 years in performance marketing, including leading paid search teams and managing more than $25M in annual advertising spend.

I also don't evaluate Google Ads performance solely by the metrics reported inside the platform. A lower CPL isn't necessarily an improvement if lead quality declines, and more conversions don't matter if tracking doesn't reflect actual customers or revenue. I focus on connecting paid search decisions to qualified leads, customer acquisition, revenue, and profitability.

I offer flexible engagement models based on your needs, including one-time audits, strategic consulting, monthly campaign management, and fractional performance marketing leadership. Every proposal is customized to the scope of work, with clear deliverables and transparent pricing.

Engagement Options

• One-time Google Ads audits

• Project-based consulting

• Monthly retainers

• Fractional performance marketing leadership

Getting started is simple. Reach out through my contact form or schedule a call—I’ll walk you through the next steps and answer any questions along the way.

Contact me today