Performance Marketing Strategy

Develop data-driven acquisition strategies aligned with your business goals, budget, and growth objectives.

Google Ads Management

Create, manage, and optimize Google Search, Performance Max, Display, YouTube, and Local Services campaigns to maximize ROI.

Lead Generation

Build scalable lead generation programs that improve lead quality while reducing acquisition costs.

Conversion Rate Optimization (CRO)

Increase conversion rates through landing page optimization, A/B testing, and user experience improvements.

Campaign Audits

Comprehensive reviews of your Google Ads account to uncover wasted spend, missed opportunities, and actionable recommendations.

Analytics & Performance Reporting

Implement measurement frameworks, attribution, and reporting that provide clear visibility into marketing performance.

Getting started is simple. Reach out through my contact form or schedule a call—I’ll walk you through the next steps and answer any questions along the way.

Contact me today

I don't just manage Google Ads. I help businesses improve their entire customer acquisition funnel. From campaign strategy and audience targeting to landing page optimization and conversion analysis, I focus on building scalable systems that drive measurable business growth. Every recommendation is backed by data, continuous testing, and a commitment to long-term profitability, not short-term metrics.

• Business-first mindset. Every recommendation is tied to business goals, not vanity metrics.

• Full-funnel expertise. I optimize campaigns, landing pages, and conversion paths, not just ad accounts.

• Data-driven decisions. Testing, analytics, and continuous optimization guide every strategy.

• Senior-level experience. More than 15 years of experience managing over $25M in annual Google Ads spend across multiple industries.

• Transparent communication. Clear reporting, proactive recommendations, and no unnecessary jargon.

I take a collaborative, business-first approach to performance marketing. Rather than simply managing campaigns, I partner with clients to understand their goals, identify growth opportunities, and make strategic decisions based on data. You'll receive honest recommendations, clear communication, and a commitment to continuous improvement.

Throughout my career, I've had the opportunity to help businesses grow by building scalable lead generation strategies and optimizing customer acquisition. As SEM Director for two agencies over the past decade, I've seen firsthand what business owners value most in a marketing partner and where agencies often fall short. That perspective has shaped my approach: clear communication, honest recommendations, data-driven decision making, and a relentless focus on delivering measurable business results.

I offer flexible engagement models based on your needs, including one-time audits, strategic consulting, monthly campaign management, and fractional performance marketing leadership. Every proposal is customized to the scope of work, with clear deliverables and transparent pricing.

Engagement Options

• One-time Google Ads audits

• Project-based consulting

• Monthly retainers

• Fractional performance marketing leadership