Senior performance marketing consultant with 15+ years of experience helping businesses scale profitable customer acquisition through measurable, data-driven growth strategies. I've managed more than $25M in annual advertising spend across home services, real estate, retail, e-commerce, D2C, and other growth-focused industries, consistently improving lead quality, lowering acquisition costs, and driving sustainable revenue growth.

Areas of Expertise

  • Performance Marketing Strategy

  • Google Ads (Paid Search, Performance Max, Display, YouTube & Google Local Service Ads)

  • Microsoft Ads

  • Lead Generation

  • Campaign Analytics & Attribution

  • Customer Acquisition & Growth Strategy

  • Home Services (HVAC, plumbing, electrical, roofing, remodelling, contractors, etc.)

  • Real Estate / REI

  • Franchise and multi-location businesses

  • E-commerce / DTC

  • National retail brands

Industry Experience

My Approach

Successful performance marketing is about more than optimizing campaigns. It's about understanding the business behind them. Every engagement begins with identifying your goals, evaluating your current acquisition strategy, and uncovering opportunities to improve performance across the entire customer journey.

Having led paid search teams and managed multi-million-dollar advertising programs for more than 15 years, I've seen firsthand what separates successful client partnerships from unsuccessful ones. That's why I prioritize clear communication, transparent reporting, data-driven decision making, and continuous optimization. My objective isn't simply to improve campaign metrics. It's to help businesses make smarter marketing decisions that generate measurable, sustainable growth.